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View from the bridge

Green Hills

Insights and links

These are our insights, or those of others we want to share, and also bridges to sites of interest, importance or further insight.

 

We produce thought-leadership articles on topics that we are working on or that have caught our eye. If there is something that you would like us to have a look at for a View from the Bridge piece, get in touch and we will give it our attention. 

Reducing decision risk - Part 3 - Storytelling

“Nobody reads it all, but all of it is read” was the opinion of the FT a few years ago. This might now be, “Nobody reads it much at all, because it is nearly unreadable”. We take a look at the readability of Annual Reports.

22 April 2025

Reducing decision risk - Part 2 - Stakeholders

Who are the stakeholders being engaged with and how? We are hearing a lot about storytelling in annual reports, so a clear understanding who these rapt audiences are seems to be an appropriate step.

10 April 2025

Reducing decision risk - Part 1

Is this the fundamental reason for investor communication? And, possibly, any form of stakeholder engagement? This is the first of our series on content in reporting.

24 March 2025

Perfecting a Digital Format - Part 3

Digitally-savvy or all the gear and no idea? The trends in design practicalities impacting Annual Reports may not be delivering as intended.

17 March 2025

Perfecting a Digital Format - Part 2

Interactive PDFs are becoming the dominant form of PDF used for presenting Annual Reports. But their useful functionalities are not always exploited to full advantage.

6 March 2025

Perfecting a Digital Format - Part 1

PDF is the prevalent format for annual reports, so it needs to work hard and well. Some do, many don't. Here are some ways to establish digital credibility.

12 February 2025

The purpose of Purpose: an existential statement or conflicted virtue signalling?

We are less than convinced that many of the stated Purposes are what they need to be: they seem to be something else. This article is intended to stimulate thinking and conversation around this business-critical issue. 

Working in collaboration with JLC Investor Relations

14 November 2024

Tis the season…….for Annual Reports

Despite the significance of the Annual Report, the sheer complexity of what is being presented can often leave readers questioning its coherence, or even its relevance. We discuss some things to think about in order to produce a narrative that is compelling, fair, balanced and understandable.

Working in collaboration with JLC Investor Relations

16 October 2024

Best practice in annual reporting

Part of the problem with 'best practice' is that many preparers of annual reports are pathologically risk averse, time-pressured and have a day job to do. This, when short of expert advice and assistance, is a recipe for very average, rather than best, practice reporting.

Working in collaboration with CBG:together

08 August 2024

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